Kamis, 11 Juli 2019

Ebook Love You Hard: A Memoir of Marriage, Brain Injury, and Reinventing Love

Ebook Love You Hard: A Memoir of Marriage, Brain Injury, and Reinventing Love

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Love You Hard: A Memoir of Marriage, Brain Injury, and Reinventing Love

Love You Hard: A Memoir of Marriage, Brain Injury, and Reinventing Love


Love You Hard: A Memoir of Marriage, Brain Injury, and Reinventing Love


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Love You Hard: A Memoir of Marriage, Brain Injury, and Reinventing Love

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Audible Audiobook

Listening Length: 9 hours and 45 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Penguin Audio

Audible.com Release Date: March 12, 2019

Whispersync for Voice: Ready

Language: English, English

ASIN: B07N7JHXY5

Amazon Best Sellers Rank:

When someone has an extraordinary story to tell, a publisher usually enlists a seasoned writer to co-author the book, since it rarely happens that the storyteller is also a highly gifted and undiscovered author in her own right. Abby Maslin is clearly one such rarity -- someone with a truly inspiring story, and the inherent literary ability to give it a proper voice. Thus even while appreciating the stunning, inspiring story of love and perseverance of Abby and her husband, it's hard not to admire the craftsmanship of the writing itself.Put another way, if you have any interest at all in this book (and the fact that you are reading reviews suggests you do), just buy it. Apart from the time well spent reading this story of reinvention and renewal, you'll be telling the publishing world that it remains commercially viable to let writers such as Maslin have a free hand in being the sole narrators of their stories.

I COULD NOT PUT THIS BOOK DOWN!!! Seriously, the second I started reading I was glued to it. Reading on the go, in public, even at a rock concert! (Sorry, Animal Collective!) Abby hooked me with her blog back when TC's assault first happened. The way she writes, it's like she's speaking directly to you. Like you're the most intimate of friends. She bares her whole soul in her writing, sparing no detail of the attack and the aftermath. Not just on TC's health, but their marriage and her own mental well-being. You will not make it through this without being moved to tears. While TC's assault and recovery from the resulting traumatic brain injury are unique, the way Abby reflects on love and humanity is universal. Everyone can benefit from reading this book. You will be forever changed. For the better. Order this now - and get an extra copy for your mom, your best friend, your local library... oh, and also be sure to follow Abby on social media. She is one of the most compassionate, genuine, inspiring and brilliant voices of our tumultuous generation.

If you read one book this year, read LOVE YOU HARD by Abby Maslen. I read it in a day...I could not put it down. What a beautiful love story. By beautiful, I do not mean perfect. By beautiful, I mean real. Traumatic brain injuries can shake any family to the core. The person you knew is no longer there. How do you cope? Do you stay? Do you walk away? Do you fall in love all over again despite the self-perceived flaws on both sides of the story. It takes grit and it takes a stubborn soul to make it work all over again. This young couple made it all work again, but never made light of their situation or their relationship. I'm sure if the author had put all the trials and tribulations in this book, it would be thousands of pages long! We have all had our own up and downs. I think what I like, no...LOVE, about this book is that it can make you look at the big picture. Sometimes we all forget to do that when we are worried about the little pieces of our lives. By the time you finish the book, you feel as though you know the author and her husband personally. I would love to sit down and enjoy a glass of wine with them!

I am a slow reader and will often take months to finish a book, diligently working my way through 20-30 minutes of reading a day. But I received Love You Hard on a Tuesday and literally read it every spare moment between job, kids, and sleep until I finished the book three days later on Friday evening. I hung on Abby's every word. She doesn't shy away from documenting the difficult, heartbreaking moments, weeks, months and years that became her life as the caregiver to her husband with a TBI after a brutal assault. But this book is not at all just for the TBI community or for caregivers. Abby tells the story of how she reinvented the value and depth of how to love herself, her husband, and indeed contribute to the world in a deeply compassionate, active and meaningful way.

We have all been hit by life in excruciating, unjust, and unforeseen ways...and left with the question of "what do I do now?" In Love You Hard, Abby Maslin takes that primordial human experience and explores it through the intimate account of nearly losing her husband--and her marriage--to assault and brain injury. Through graceful language, raw emotion, and even self-deprecating humor, she relates how she and her husband faced extreme trauma and re-built their vision of themselves as individuals and as a unit. It's a narrative that everyone can relate to whether or not they've personally dealt with traumatic brain injury. And it leaves you feeling connected to the world, and hopeful for the future.I tore through this book. You will too.

It’s amazing that a couple can survive an ordeal like the one the Maslins went through. However, they didn’t just survive; they rebuilt themselves and their family. Despite the horror they endured - which Abby Maslin’s eye for detail helps her render in exquisite, painful detail - they seem somehow able to squeeze any drop of goodness they can from a situation that would break most people.Reading this, I was amazed that such a beautiful, tragic, heart-wrenching story involved as one of its two main players someone with such an incredible gift for writing. Maslin’s play by play descriptions of the hours and days after the attack could have been a painful slog for her readers, who may already know some of the violent details from the news. Instead, her finely drawn descriptions - such as when she contrasted her healthy husband’s sweaty, capable body after a run with the broken shell she finds in the ICU - are paired with insightful observations of each circumstance they encounter. The way she describes the people in their lives and their relationships to each other and themselves is unique.The moments when she observes and articulates subtle shifts (from TC’s mom to herself as the woman who cares for him most, or her allegiance from her dad to her husband) are relatable and demonstrate a keen interpersonal empathy.Read this book for its honesty, its message of hope and to be inspired by regular people who did extraordinary things.

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Love You Hard: A Memoir of Marriage, Brain Injury, and Reinventing Love PDF

Love You Hard: A Memoir of Marriage, Brain Injury, and Reinventing Love PDF
Love You Hard: A Memoir of Marriage, Brain Injury, and Reinventing Love PDF

Kamis, 04 Juli 2019

Download Ebook Capital Budgeting and Investment AnalysisBy Alan C. Shapiro

Download Ebook Capital Budgeting and Investment AnalysisBy Alan C. Shapiro

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Capital Budgeting and Investment AnalysisBy Alan C. Shapiro


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Capital Budgeting and Investment AnalysisBy Alan C. Shapiro

The most complete book on this subject available on the market, Capital Budgeting blends theory with practice by providing numerous real-world examples of its applications. It includes a discussion of capital budgeting's link to the corporate strategy for creating value as well as addresses the international aspects of capital budgeting. After a comprehensive introduction to the subject, this book covers capital budgeting principles and techniques; estimating project cash flows; biases in cash flow estimates; foreign investment analysis; real options and project analysis; risk and incorporating risk in a capital budgeting analysis; estimating project cost; financing side effects; discount rates for foreign investments; and corporate strategy and the capital budgeting decision. An excellent handbook for chief financial officers, vice-presidents of finance; treasurers; and comptrollers.

  • Amazon Sales Rank: #908055 in Books
  • Published on: 2004-10-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .70" w x 7.00" l, .99 pounds
  • Binding: Paperback
  • 264 pages

From the Back Cover

Capital Budgeting and Investment Analysis is concerned with the most important problem facing management: finding or creating investment projects that are worth more than they cost. Throughout, the book emphasizes how management creates value for its shareholders.

The basic philosophy of this book is to help students develop their critical thinking skills required to assess potential investments. Topics covered include the basics of capital budgeting, the estimation of project cash flows and the project cost of capital, risk analysis in capital budgeting, and corporate strategy and its relationship to the capital-budgeting decision.

About the Author

Alan C. Shapiro is the Ivadelle and Theodore Johnson Professor of Banking and Finance and past chairman of the Department of Finance and Business Economics, Marshall School of Business, University of Southern California. Prior to joining USC in 1978, he was an Assistant Professor at the Wharton School of the University of Pennsylvania (1971-1978). He has also been a Visiting Professor at Yale University, UCLA, the Stockholm School of Economics, University of British Columbia, and the U.S. Naval Academy. Professor Shapiro received a B.A. in Mathematics from Rice University (1967) and a Ph.D. in Economics from Carnegie Mellon University (1971).

His specialties are corporate and international financial management. His best-selling textbook Multinational Financial Management (Seventh Edition, 2003) is in use in most of the leading MBA programs around the world. He has also written Modern Corporate Finance (1990), cited by the Journal of Finance as potentially the "standard reference volume in corporate finance," Foundations of Multinational Financial Management (Fifth Edition, 2004), International Corporate Finance (1989), and, with Sheldon Balbirer, Modern Corporate Finance: An Interdisciplinary Approach to Value Creation (Prentice Hall, 2000).

Dr. Shapiro is currently researching the links between corporate finance and corporate strategy. One outcome of this research is the article "Corporate Stakeholders and Corporate Finance," for which he and co-author Brad Cornell received the 1987 Distinguished Applied Research Award from the Financial Management Association and which is the most frequently cited article published in Financial Management since 1985.

Dr. Shapiro has consulted with the FBI, the Federal Home Loan Bank, RTC, the American Law Institute, the Department of Justice, SEC, the Department of Energy, the Internal Revenue Service, FDIC, and numerous firms and banks, including Dow Chemical, Abbott Laboratories, Aetna, Anheuser-Busch, IBM, Caltex, Texas Instruments, Arco Chemical, NCR, GTE, SBC Communications, Scott Paper, Time Warner, Pacific Enterprises, Northrop Grumman, OKC, Computer Sciences Corporation, General Foods, Vulcan Materials, Flying Tiger Line, Wells Fargo, Pepsico, North Broken Hill, BankAmerica, and Citicorp. He frequently serves as an expert witness in cases involving valuation, economic damages, S&Ls, international finance, takeovers, and transfer pricing. In addition, he is a director of Remington Oil and Gas Corp., a government-appointed director of Lincoln S&L, and a past director of OKC Corp.

He has won several teaching awards and has taught in numerous executive education programs, including programs sponsored by Yale University, the Wharton School of Business, University of Southern California, UCLA, UC Berkeley, Columbia University, University of Hawaii, University of Washington, University of Melbourne, Stockholm School of Economics, and the American Management Association. Dr. Shapiro also conducts numerous in-house training and executive programs for banks, corporations, government agencies, consulting firms, and law firms in the areas of corporate finance and international finance and economics. He has lectured on problems of international finance and economics in Munich, Tokyo, Frankfurt, Seoul, Hong Kong, Singapore, Guangzhou, Shanghai, London, Oxford, Sydney, Melbourne, Mexico City, Monterey, Santiago, Rome, Budapest, Vienna, Buenos Aires, and Paris. In October 1993, Business Week recognized him as one of the ten most in-demand business school professors in the United States for teaching in in-house corporate executive education programs.

Dr. Shapiro has published more than 50 articles in such leading academic and professional journals as the Journal of Finance, Harvard Business Review, Columbia Journal of World Business, Journal of Financial and Quantitative Analysis, Review of Financial Studies, Journal of Business, Journal of International Money and Finance, Financial Management, Management Science, and Journal of Applied Corporate Finance. In 1988, he was cited as one of the "100 Most Prolific Authors in Finance." Another study published in 1991 ranked him as one of the most prolific contributors to international business literature. He has also published two monographs, International Corporate Finance: Survey and Synthesis and Foreign Exchange Risk Management.

Excerpt. © Reprinted by permission. All rights reserved.

Capital Budgeting and Investment Analysis is concerned with the most important problem facing management—finding or creating investment projects that are worth more than they cost. This function, also known as the investment decision, involves allocating funds over time in such a way that shareholder wealth is increased. Of the many decisions top management must make, none is likely to have more impact than the decision to invest capital, since this often involves large, extended commitments of money and management time.

The basic philosophy of this book is that deciding what assets to invest in has a far greater bearing on the value created by most companies than does the decision of how to sell claims against those assets (also known as the financing decision). Its purpose is to help develop in students the critical analytical skills required to assess potential investments.

Topics covered include the basics of capital budgeting, the estimation of project cash flows and the project cost of capital, risk analysis in capital budgeting, and corporate strategy and its relationship to the capital-budgeting decision. Throughout, the book emphasizes how management creates value for its shareholders.

TOPIC COVERAGE

This is a short book, containing only seven chapters and several appendices. As such, it is suitable for a mini-course in capital budgeting or for a course that covers capital budgeting as a key but not exclusive topic. These chapters and the topics they cover are as follows:

Chapter 1 examines the basics of capital budgeting, including the criteria by which projects must be evaluated, the capital-budgeting process, and the different types of investment projects that one is likely to encounter. As part of this chapter, we review the basic drivers of shareholder value—cash flow, time, and risk—and see how these drivers affect the basic criteria by which to evaluate capital-budgeting projects.

Chapter 2 presents and compares five alternative methods that companies can use to evaluate prospective investments. These methods include net present value, internal rate of return, profitability index, accounting rate of return, and payback period. It also surveys the capital-budgeting techniques most commonly used by leading U.S. companies. Appendix 2A examines two complex problems that sometimes arise in capital budgeting and shows how to deal with them. These include the existence of capital rationing and mutually exclusive projects with significantly different lives.

Chapter 3 discusses the estimation of project cash flows. It distinguishes between total and incremental cash flows, shows how to calculate the initial investment required, and deals with the estimation of operating cash flows. The chapter also discusses how to incorporate the terminal value and points out some potential sources of bias in the estimation of cash flows. Appendix 3A discusses the general rules for depreciating property, while the effects of inflation on project cash flows are examined in Appendix 3B. Appendix 3C shows how the basic principles of capital budgeting can be modified to deal with the unique aspects of foreign investments, such as differences between project and parent company cash flows, expropriation, blocked funds, and exchange rate changes.

Chapter 4 discusses the analysis of projects whose cash flows are contingent on how management responds to future, unknown events. The contingent nature of these cash flows arises because of the flexibility that companies often have in changing their decisions in response to new information and changing circumstances. This flexibility gives companies what has come to be termed real, or growth, options. Failure to account for the options available to managers to adjust the scope or scale of a project will lead to a downward bias in estimating project cash flows.

Chapter 5 presents and evaluates the techniques that firms use to incorporate risk in the capital-budgeting process. These techniques include adjusting the discount rate, adjusting project cash flows, and using certainty-equivalent cash flows. Other methods of risk analysis are presented as well, including sensitivity analysis, decision-tree analysis, and simulation analysis.

Chapter 6 introduces the issue of cost of capital, the determination of how much projects must yield to make it worthwhile to invest in them. It discusses the relationship between a project's riskiness and its cost of capital and shows how to calculate a firm's overall cost of capital as well as the divisional cost of capital. Appendix 6A discusses some international dimensions to cost of capital estimation.

Chapter 7 discusses corporate strategy and its relationship to the capital-budgeting decision, focusing on those factors that have contributed to success in the past. Topics covered include the concept of economic rents and what happens to opportunities for positive NPV projects in a competitive industry over time, the nature of market imperfections that give rise to economic rents and how one can design investments to exploit these imperfections, and the evolution of domestic firms into multinational corporations (MNCs). The latter topic incorporates a discussion of the rationale and means whereby MNCs transfer abroad their competitive strengths.

DISTINCTIVE FEATURES

Capital Budgeting and Investment Analysis shows how companies go about creating value by undertaking activities and purchasing or creating assets that are worth more than they cost. Some of the features that distinguish it from its competitors are as follows:

Practical Approach. There is nothing quite so practical as a theory that works. I have tried to reinforce this belief by taking a common sense approach to finance. This involves showing students why the various theories discussed make sense and how to use these theories to solve problems. The book relates the subject matter to material that students are already familiar with or have learned in previous chapters, making it less intimidating and more interesting. Basic intuition is emphasized throughout.

Numerous Applications of Finance Principles. In keeping with its down-to-earth approach, the book contains numerous real-world examples and vignettes that help illustrate the application of financial theories and demonstrate the use of financial analysis and reasoning to address various issues in capital budgeting. No other text has as many or as interesting examples of finance in practice. These examples promote understanding of basic investment principles and add interest to finance.

Appeal to Nonfinance Majors. Since so many of the issues dealt with by nonfinancial executives have financial implications from determining advertising budgets and credit policies to investing in management training programs, it is clear that capital-budgeting theory has broad application to general management as well. Persuading readers who are not interested in pursuing a career in finance of this fact is a different matter. I have attempted to motivate these doubting Thomases by using numerous illustrations, scattered throughout the text, of the application of capital-budgeting principles to nonfinancial problems.

Emphasis on Value Creation. The text emphasizes two related issues: how companies create value and how capital budgeting can facilitate the process of value creation. The focus is on how the financial manager can add value to the firm by smart investment decision making. Its guiding principle is that financial management is subordinate to the "real" business of the firm, which is to produce and sell goods and services. These latter activities all entail decisions regarding investment in real or intangible assets.

Coverage of International Topics. On a more personal note, I believe that managers must view business from a global perspective; international is not just another section of the domestic economy, like office machines or autos, which can be ignored at no cost. Instead, an international orientation has become a business necessity, not a luxury. Those American television manufacturers determined to limit themselves to purely domestic operations learned this lesson the hard way; their greatest competitive threat came from companies located 8,000 miles away, across the Pacific, not from other American producers. To facilitate the development of a global perspective on capital budgeting, I have tried to integrate domestic and international financial topics—such as cost of capital, cash flow estimation when foreign currencies are involved, and corporate strategy and capital budgeting-throughout the book. To the extent I have succeeded, this is one of the distinctive features of the text.

Numerous Questions and Problems. Another distinctive feature of Capital Budgeting and Investment Analysis is the large number of end-of-chapter questions and problems and their close relationship to the material in the chapters. Good conceptual questions are as important as computational problems in promoting understanding and the ones in the book are consistently challenging, interesting, and extremely useful. They provide practical insights into the types of decisions faced by financial executives and offer practice in applying financial concepts and theories.

Additional Features. The book also includes a number of other distinguishing features that relate to the subject matter covered:

  • It features a detailed discussion of estimating project cash flows, including incremental versus total cash flows, the effects of inflation on cash flows, and the valuation of growth options. It gives students hands-on experience in estimating project cash flows and helps them gain an appreciation for the real-world difficulties in valuing projects. (Chapters 3 and 4).
  • It integrates international issues that arise in capital budgeting throughout the text, including estimating foreign project cash flows, determining the appropriate cost of capital for foreign projects, and designing a foreign expansion strategy. (Chapters 4, 6, and 7).
  • It provides a discussion of risk that points out the many ways in which total risk can affect expected future cash flows, even if it does not affect the discount rate (Chapter 5).
  • It features a separate chapter on corporate strategy that helps readers understand the origins and characteristics of positive net present value projects (Chapter 7).
AUDIENCE

Capital Budgeting and Investment Analysis is designed for use in masters-level courses and advanced undergraduate courses in capital budgeting and corporate financial management. It can also be used in bank management courses and executive development programs.

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Rabu, 03 Juli 2019

PDF Download In Search of Respect: Selling Crack in El Barrio (Structural Analysis in the Social Sciences)

PDF Download In Search of Respect: Selling Crack in El Barrio (Structural Analysis in the Social Sciences)

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In Search of Respect: Selling Crack in El Barrio (Structural Analysis in the Social Sciences)

Review

"Some of the best ethnographic research being conducted today concerns the use of crack cocaine in different inner- and outer-cities. Anthropologist Philippe Bourgois spent several years studying the crack trade in his East Harlem community...He was able to gain entry to a world of economic, gender, age, and ethnic relationships that are closed to representatives of official society." ICCA Journal"offers one of the most closely observed accounts we are likely to get of the urban crack scene...it provides a fascinating account of the obstacles crack sellers face as they seek to earn a living." New York Review of Books"Now In Search of Respect: Selling Crack in El Barrio, by Philippe Bourgois, brings the lives of these crack dealers into brilliant focus. Bourgois' raw and poignant book delivers a message about the economics of exclusion that should shake public perceptions of the inner-city drug trade....Bourgois offers us truly culturally privileged information...for anyone interested in the brutal truth about drug dealing in our inner cities, In Search of Respect is the place to look." Washington Post Book World"...[a] masterful study of the drug trade in upper Manhattan....[a] fascinating book....Bourgois' wealth of detail adds greatly to his picture of the internal logic of ghetto life....Bourgois' portraits are so carefully executed, so unflinching, that it's impossible to walk away from this book without a profoundly different perspective on the inner city." London Review of Books

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Book Description

This classic, ethnographic study of social marginalization in inner-city America , won acclaim after it was first published in 1995 and in 1997 was awarded the Margaret Mead Award. This new edition adds a prologue describing the major dynamics in America in the 1990s that have altered life on the streets of East Harlem. A new epilogue brings up to date the stories of the people Primo, Caesar, Luis, Tony, Candy who readers come to know in this remarkable window onto the world of the inner city drug trade.

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Product details

Series: Structural Analysis in the Social Sciences (Book 10)

Paperback: 432 pages

Publisher: Cambridge University Press; 2 edition (2003)

Language: English

ISBN-10: 0521017114

ISBN-13: 978-0521017114

Product Dimensions:

6 x 1 x 9 inches

Shipping Weight: 1.5 pounds (View shipping rates and policies)

Average Customer Review:

4.3 out of 5 stars

73 customer reviews

Amazon Best Sellers Rank:

#46,502 in Books (See Top 100 in Books)

In the spirit of Bourgois, let me introduce myself. I'm a suburban white woman with a background in history. I was assigned to read this book for an "Aspects of Deviance" Sociology class. Bourgois' approach to his research makes a lot of sense to me since I was taught (as a would-be historian) to take into account all backgrounds and prejudices of the author, the reader, and the characters (if applicable). Perhaps something that makes the read so easy is that the author so willingly points out his own thoughts and biases. This is not to say that our job as readers becomes only to sit back and enjoy the story, but it makes it easier to filter through the author's analyses in order to modify the conclusion for yourself. Importantly, he liberally uses transcriptions of actual dialogues with the East Harlem crack dealers whom he befriends over three-plus years. Having that kind of access to the source of his research is invaluable in judging the situation for yourself.As for the content, I can think of no better way for me to get a glimpse into that kind of life and neighborhood. One of the only other books that comes close is an autobiography by Nathan McCall called Makes Me Wanna Holler. This book covers his experience going from a gang member in the 1970's to "goin' legit" as a journalist and often revisiting the demons of his past.Because the author discusses the idea of objectivity and various definitions of it, I want to mention one movie for anyone interested in better understanding how biases affect otherwise factual accounts. Courage Under Fire is a good example of understanding how various views, motives, and biases color different people's accounts. As much as we would like it, we can never practically obtain the kind of completely unbiased, third-person view of a situation as we are given at the end of the movie, but, with practice, you can come close. This is not to say that you should be completely detached from what you read or see, but that you don't have to get bogged down in the views of others.

currently reading this novel and loving it - very moving, a difficult read (not challenging in terms of scholarly rhetoric or writing, but content). You get really invested in the characters, and Bourgois gets close and personal with these dealers and truly dissects the complexities, heart, and danger within the drug ring. I appreciate Bourgeois' awareness of his whiteness in East Harlem, and overall privilege; using this to his advantage, he comes to truly like and respect the characters in the novel. all in all an engaging, ethnographic narrative and research study with much thought and dedication put into it.

So compelling. So inspiring. So poignant. I'm so glad I read this book! How beautifully Bourgois is able to convey the issues of poor, inner-city members who give into temptation in order to do what they feel necessary for sufficient income and for basic human dignity. Few books have been able to articulate these arguments with such grace. Highly recommended to those who wish to better understand their brothers and sisters with whom it can otherwise be a challenge to relate!

This book is one of the most memorable books from college for me. It really gave me more ability to relate to all human beings. I read this for a cultural anthro course. The man who wrote this made some dangerous choices which gives more weight to the writing. The really like the writing style and found it easy to read. These are real stories of Americans.

Got this book for class in my policy grad school class. It was a good read. At times, hard to get through because the vulgarity, but super good ethnographic read.

This is like an anthropologists memoire. If I had known that I might not have started reading. Boy and I glad I did. It is a fascinating account of Puerto Ricans in NY city in the crack epidemic, their lives, their culture and their sorrows.

Interesting concept. It gives you a glimpse into a world most never see.

It is not a common thing to find an Ethnography that's actually FUN to read. This book is the exception. I highly recommend this book!

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Ebook Free Anybody's Guide to Total FitnessBy KRAVITZ LEONARD

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  • Sales Rank: #749448 in Books
  • Published on: 2012-02-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.75" h x 8.00" w x .75" l, 1.55 pounds
  • Binding: Misc. Supplies
  • 270 pages

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Jumat, 28 Juni 2019

Download Ebook The Dentist's Unfair Advantage: The Ultimate Guide to Niche Dental Marketing (The Ultimate Guide to Dental Niche Marketing) (Volume 3)By

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The Dentist's Unfair Advantage: The Ultimate Guide to Niche Dental Marketing (The Ultimate Guide to Dental Niche Marketing) (Volume 3)By

Dental practice has changed. The disease & age demographics and insurance & wage trends that drove decades of easy success as a service business are fading. As a result, the traditional practice model has become unpredictable. Common denominators for success in today’s environment are a focus on specialized niche services, unique ways of delivering care, understandable and ethical communication in promotion and selling, and a 100% painless treatment and administrative experience for the patient. The 5% of clinicians embracing these changes are thriving, performing the niche services they love, helping more patients, and enjoying a rich professional and personal life. If you want to understand what they know or simply chart your course to join them, then the rules and logical sequences discussed in ‘The Ultimate Guide to Niche Dental Marketing’ are mandatory reading. The Ultimate Guide to Niche Dental Marketing provides the reader with: • Key economic, reimbursement, and disease demographic trends to know • How insurance discounting directly affects one’s short and long term choices • The ultimate truth about your marketing budget as percent of gross • How to create “category killer” practice advantages in any niche and location • Discussion of best media and specific tactics for successful niche service promotion • How to maintain your marketing focus via The McAnally Hierarchy of Niche Marketing™ • Specific Do’s and Don’ts for niche service promotion (both online and offline media ) • Easily avoidable marketing pitfalls for conserving your financial resources • Tangible advantages known only to those readers with Volume 3 in the D.U.A. series The Dentist’s Unfair Advantage Series is designed to help practice owners understand more fully the unfair forces working against their practice in the post Great Recession economy. Without an ongoing accumulation of advantages clinically, administratively, and via systems for selling and the promotion of professional services, practice growth and professional satisfaction are artificially limited and as a direct consequence fewer patients are helped. Each Volume In the series is designed to not only create understanding of what’s working against the practice but to give the owner tactical steps to take for accumulating tangible business advantages that act as counterweights to the unfair forces at work.

  • Sales Rank: #2585583 in Books
  • Published on: 2015-02-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .68" w x 5.25" l, .68 pounds
  • Binding: Paperback
  • 270 pages

About the Author
Dr. James McAnally is the founder of Big Case Marketing; a niche practice consulting firm focusing on clinicians with advanced clinical skills, developer of The McAnally Selling System; dentistry’s only check-list approach for ethically selling professional services based on Harvard, Stanford, and Yale consumer and human behavior research, co-founder of the Master Dentists Academy; dentistry’s only professional group providing scientific based advertising and formalized training in The McAnally Selling System, founder of the Painless Dental Alliance; dentistry’s only professional group committed to a 100% painless experience for patients clinically and administratively. He’s been involved with clinical dentistry for more than 20 years and is routinely named a global leader in dental consulting and advisor to the top 5% of clinicians in the profession. Clients and Academy members successfully using Academy Programs reside on 3 continents.

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Sabtu, 22 Juni 2019

Ebook New KidBy Tim Green

Ebook New KidBy Tim Green

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New KidBy Tim Green

New York Times bestselling author and former NFL defensive end Tim Green delivers another baseball tale that will keep kids on the edge of their seats. Perfect for fans of Mike Lupica or Dan Gutman's Baseball Card Adventure series.

Tommy's the new kid in town, like he's been so many times before. Now he goes by the name Brock, and he's having a hard time fitting in, especially when his new friend is the bully from the wrong side of the tracks. Thanks to a prank gone wrong, the baseball coach notices Brock and offers him a place on his failing baseball team. But can Brock prove himself on and off the field before he becomes a new kid…again?

  • Sales Rank: #531560 in Books
  • Published on: 2014-03-04
  • Released on: 2014-03-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.05" w x 6.00" l, .0 pounds
  • Binding: Hardcover
  • 320 pages

From School Library Journal
Gr 5–8—After hitting a two-run homer in the third inning that ties the championship game, Tommy Rust finds himself at bat, poised to bring in the game-winning run. Then his dad shows up and Tommy knows he's not there to watch the big game. It's time to run. For as long as Tommy can remember, this is how they live- going from town to town, always under a different name. By the time Tommy and his dad reach their destination, a little town in Upstate New York, he has memorized his new name, Brock Nickerson, and managed to push down his anger at being uprooted yet again. In an attempt to fit in at his new school, Brock accepts a dare and throws a rock through Coach Hudgens's window. The Coach, admiring Brock's throwing arm, offers a ticket out of trouble: he wants Brock to join the travel team. Brock and the Coach are compelling and sympathetically drawn characters. Brock's dad is not as fleshed out and comes across as inconsistent. While the baseball action is engaging, the mystery surrounding the father and what he does for a living is never fully explained. This lack of resolution may hint at future installments.—Brenda Kahn, Tenakill Middle School, Closter, NJ

Review
“Exciting, romantic and thought-provoking, this book scores a home run. ” (Kirkus Reviews (starred review))

“Engrossing.” (The Bulletin of the Center for Children’s Books)

From the Back Cover

It's hard being the new kid, both on and off the field.

It's bases loaded, bottom of the last inning, and Tommy Rust is up at bat in the championship game. This is the moment he's been waiting for. But then his father barges onto the field, and Tommy knows what will happen next. They will be leaving immediately—again—because Tommy and his dad are on the run.

Now Tommy is in a new school, in a new town, and he is no longer known as Tommy. Brock Nickerson is the name of the new kid, and finding a place for himself is proving to be a challenge, especially when his new friend is the bully from the wrong side of the tracks. Things aren't looking good for Brock, so to fit in, he accepts a dare to throw a rock at the travel-team coach's window.

Coach Hudgens has demons of his own, and many say he's "washed up." The travel team he's been running has lost every ball game in the last year. However, when Coach catches Brock in the act, he's more impressed by his pitching arm than angry at the prank. But can Brock save Coach's team . . . and maybe Coach himself? Or will Brock's father make him be the new kid in yet another town?

New York Times bestselling author and former NFL defensive end Tim Green delivers another baseball tale with sports action and emotional heart that will keep kids on the edges of their seats.

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Senin, 20 Mei 2019

Free PDF Lean Six Sigma for Supply Chain Management, Second Edition: The 10-Step Solution ProcessBy James Martin

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Lean Six Sigma for Supply Chain Management, Second Edition: The 10-Step Solution ProcessBy James Martin

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Lean Six Sigma for Supply Chain Management, Second Edition: The 10-Step Solution ProcessBy James Martin


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Lean Six Sigma for Supply Chain Management, Second Edition: The 10-Step Solution ProcessBy James Martin

A Proven 10-Step Solution Process to Identify and Solve Supply Chain Problems Using the Latest Lean Methods

Fully revised to cover recent dramatic developments in supply chain improvement methodologies, this strategic guide brings together the Six Sigma and Lean manufacturing tools and techniques required to eliminate supply chain issues and increase profitability. This updated edition offers new coverage of enterprise kaizen events, big data analytics, customer loyalty metrics, security, sustainability, and design for excellence.

The structured 10-Step Solution Process presented in the book ensures that clear goals are established and tactical objectives are consistently met through the deployment of aligned Lean Six Sigma projects. Written by a Master Black Belt and Lean Six Sigma consultant, this practical resource also provides an inventory model and Excel templates for download at www.mhprofessional.com/LSSSCM2.

Lean Six Sigma for Supply Chain Management, Second Edition, covers:

  • Lean Six Sigma applications for service, supply chain, and manufacturing systems
  • Deploying Lean Six Sigma projects using Lean tools and models
  • Demand management impact on Lean Six Sigma projects
  • Lead time impact on Lean Six Sigma projects
  • Root-cause analysis using Six Sigma Tools (with operations research methods)
  • Applications to Lean Six Sigma supply chains and third-party logistics
  • Big data analytics, security, and sustainability applications
  • Voice of the Customer, Kano, and loyalty metrics
  • Supply chain design for excellence methods
  • Lean Six Sigma maturity model

  • Sales Rank: #1234168 in eBooks
  • Published on: 2014-05-13
  • Released on: 2014-05-13
  • Format: Kindle eBook

About the Author

James William Martin (Rehoboth, MA), a Lean Six Sigma consultant and Master Black Belt, is president of Six Sigma Integration, Inc. He is the author of several books and articles on quality and process improvement.

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