Download Ebook The Dentist's Unfair Advantage: The Ultimate Guide to Niche Dental Marketing (The Ultimate Guide to Dental Niche Marketing) (Volume 3)By

Download Ebook The Dentist's Unfair Advantage: The Ultimate Guide to Niche Dental Marketing (The Ultimate Guide to Dental Niche Marketing) (Volume 3)By

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The Dentist's Unfair Advantage: The Ultimate Guide to Niche Dental Marketing (The Ultimate Guide to Dental Niche Marketing) (Volume 3)By

Download Ebook The Dentist's Unfair Advantage: The Ultimate Guide to Niche Dental Marketing (The Ultimate Guide to Dental Niche Marketing) (Volume 3)By

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Dental practice has changed. The disease & age demographics and insurance & wage trends that drove decades of easy success as a service business are fading. As a result, the traditional practice model has become unpredictable. Common denominators for success in today’s environment are a focus on specialized niche services, unique ways of delivering care, understandable and ethical communication in promotion and selling, and a 100% painless treatment and administrative experience for the patient. The 5% of clinicians embracing these changes are thriving, performing the niche services they love, helping more patients, and enjoying a rich professional and personal life. If you want to understand what they know or simply chart your course to join them, then the rules and logical sequences discussed in ‘The Ultimate Guide to Niche Dental Marketing’ are mandatory reading. The Ultimate Guide to Niche Dental Marketing provides the reader with: • Key economic, reimbursement, and disease demographic trends to know • How insurance discounting directly affects one’s short and long term choices • The ultimate truth about your marketing budget as percent of gross • How to create “category killer” practice advantages in any niche and location • Discussion of best media and specific tactics for successful niche service promotion • How to maintain your marketing focus via The McAnally Hierarchy of Niche Marketing™ • Specific Do’s and Don’ts for niche service promotion (both online and offline media ) • Easily avoidable marketing pitfalls for conserving your financial resources • Tangible advantages known only to those readers with Volume 3 in the D.U.A. series The Dentist’s Unfair Advantage Series is designed to help practice owners understand more fully the unfair forces working against their practice in the post Great Recession economy. Without an ongoing accumulation of advantages clinically, administratively, and via systems for selling and the promotion of professional services, practice growth and professional satisfaction are artificially limited and as a direct consequence fewer patients are helped. Each Volume In the series is designed to not only create understanding of what’s working against the practice but to give the owner tactical steps to take for accumulating tangible business advantages that act as counterweights to the unfair forces at work.

• Sales Rank: #2585583 in Books
• Published on: 2015-02-19
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .68" w x 5.25" l, .68 pounds
• Binding: Paperback
• 270 pages

About the Author
Dr. James McAnally is the founder of Big Case Marketing; a niche practice consulting firm focusing on clinicians with advanced clinical skills, developer of The McAnally Selling System; dentistry’s only check-list approach for ethically selling professional services based on Harvard, Stanford, and Yale consumer and human behavior research, co-founder of the Master Dentists Academy; dentistry’s only professional group providing scientific based advertising and formalized training in The McAnally Selling System, founder of the Painless Dental Alliance; dentistry’s only professional group committed to a 100% painless experience for patients clinically and administratively. He’s been involved with clinical dentistry for more than 20 years and is routinely named a global leader in dental consulting and advisor to the top 5% of clinicians in the profession. Clients and Academy members successfully using Academy Programs reside on 3 continents.

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The Dentist's Unfair Advantage: The Ultimate Guide to Niche Dental Marketing (The Ultimate Guide to Dental Niche Marketing) (Volume 3)By PDF

The Dentist's Unfair Advantage: The Ultimate Guide to Niche Dental Marketing (The Ultimate Guide to Dental Niche Marketing) (Volume 3)By PDF

The Dentist's Unfair Advantage: The Ultimate Guide to Niche Dental Marketing (The Ultimate Guide to Dental Niche Marketing) (Volume 3)By PDF

The Dentist's Unfair Advantage: The Ultimate Guide to Niche Dental Marketing (The Ultimate Guide to Dental Niche Marketing) (Volume 3)By PDF

Ebook New KidBy Tim Green

Ebook New KidBy Tim Green

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New KidBy Tim Green

Ebook New KidBy Tim Green

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New York Times bestselling author and former NFL defensive end Tim Green delivers another baseball tale that will keep kids on the edge of their seats. Perfect for fans of Mike Lupica or Dan Gutman's Baseball Card Adventure series.

Tommy's the new kid in town, like he's been so many times before. Now he goes by the name Brock, and he's having a hard time fitting in, especially when his new friend is the bully from the wrong side of the tracks. Thanks to a prank gone wrong, the baseball coach notices Brock and offers him a place on his failing baseball team. But can Brock prove himself on and off the field before he becomes a new kid…again?

• Sales Rank: #531560 in Books
• Published on: 2014-03-04
• Released on: 2014-03-04
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.05" w x 6.00" l, .0 pounds
• Binding: Hardcover
• 320 pages

From School Library Journal
Gr 5–8—After hitting a two-run homer in the third inning that ties the championship game, Tommy Rust finds himself at bat, poised to bring in the game-winning run. Then his dad shows up and Tommy knows he's not there to watch the big game. It's time to run. For as long as Tommy can remember, this is how they live- going from town to town, always under a different name. By the time Tommy and his dad reach their destination, a little town in Upstate New York, he has memorized his new name, Brock Nickerson, and managed to push down his anger at being uprooted yet again. In an attempt to fit in at his new school, Brock accepts a dare and throws a rock through Coach Hudgens's window. The Coach, admiring Brock's throwing arm, offers a ticket out of trouble: he wants Brock to join the travel team. Brock and the Coach are compelling and sympathetically drawn characters. Brock's dad is not as fleshed out and comes across as inconsistent. While the baseball action is engaging, the mystery surrounding the father and what he does for a living is never fully explained. This lack of resolution may hint at future installments.—Brenda Kahn, Tenakill Middle School, Closter, NJ

Review
“Exciting, romantic and thought-provoking, this book scores a home run. ” (Kirkus Reviews (starred review))

“Engrossing.” (The Bulletin of the Center for Children’s Books)

From the Back Cover

It's hard being the new kid, both on and off the field.

It's bases loaded, bottom of the last inning, and Tommy Rust is up at bat in the championship game. This is the moment he's been waiting for. But then his father barges onto the field, and Tommy knows what will happen next. They will be leaving immediately—again—because Tommy and his dad are on the run.

Now Tommy is in a new school, in a new town, and he is no longer known as Tommy. Brock Nickerson is the name of the new kid, and finding a place for himself is proving to be a challenge, especially when his new friend is the bully from the wrong side of the tracks. Things aren't looking good for Brock, so to fit in, he accepts a dare to throw a rock at the travel-team coach's window.

Coach Hudgens has demons of his own, and many say he's "washed up." The travel team he's been running has lost every ball game in the last year. However, when Coach catches Brock in the act, he's more impressed by his pitching arm than angry at the prank. But can Brock save Coach's team . . . and maybe Coach himself? Or will Brock's father make him be the new kid in yet another town?

New York Times bestselling author and former NFL defensive end Tim Green delivers another baseball tale with sports action and emotional heart that will keep kids on the edges of their seats.

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